About E-Commerce Manager Job Description

E-Commerce Manager Job Description: The job of the e-commerce manager, or e-business or online sales manager, is to oversee one or more online sales platforms. He ensures that the sale runs smoothly, manages the stocks and provides the security of the transactions and the quality of the services offered before, during and after the sale.

The e-commerce manager develops and implements the company’s web strategies to achieve its ultimate goal, increasing online sales. These strategies must be innovative, using all available means: email, SEO, social networks, etc. In this way, it ensures the follow-up of the company’s websites, aiming at improving the various functionalities of the platform and, on, its attractiveness and ability to attract customers and encourage them to buy online.

Combining web and commerce, the eCommerce manager is, above all, an excellent salesman. It offers products adapted to internet users and tries to keep them in different ways. Therefore, it analyzes the performance indicators of the selected devices and adjusts its strategies according to the results obtained to best meet consumer needs.

In addition, the e-commerce manager is responsible for managing the online sales budget and inventory tracking. Ensures the smooth running of sales on the site and the security of payments. In addition to his strengths in IT and commercial qualities, he also held managerial roles and oversaw his team for the ongoing maintenance of the websites.

Below are the E-Commerce Manager Job Description Skills

Main Missions

• Development of an e-commerce website strategy
• Budget manager for online sales
• Monitor your team
• Decide which web marketing levers to activate
• Develops the technology of the e-commerce site
• Ensures that online sales run smoothly
• ensure payment security
• Animates, recruits and federates his team

Technical Skills

• E-Commerce Skills
• Email Marketing Skills
• Team Management Skills
• legal knowledge
• Perfect knowledge of IT tools
• Speak English

Personal Qualities

• Creative
• Strict
• Patiently
• sense of organization
• Passion for technological tools
• synthesis skills
• Versatile
• Make a decision

Type of Training

Bac+5 education from a business school, engineering school or master’s degree in marketing and commerce or another digital and commerce subject. This must be supplemented by professional experience in the area to be appointed.

What is an E-Commerce Manager?

The e-commerce manager is at the interface between the web, sales and marketing professions. He is responsible for developing sales on the Internet and communicating the image of the company or its client to the public and its customers.

He can rely on his company’s e-commerce website. However, it also depends on its presence on social networks and redirects to other merchant sites that influence the purchasing behaviour of the target customers.

The e-commerce manager must be at the forefront of new marketing techniques and communication technologies in the digital age. And since he keeps the online sale running smoothly, he needs to combine two essential skills: sales and web.

What is Role of E-Commerce Manager?

The main task of the e-commerce manager is to define and select a multi-level marketing policy. Then, being in charge of the web budget, he decides on the different web marketing levers to activate: search engine marketing, SEO, email campaign, affiliation, display, social networks, partnership building, etc. His goal is to increase traffic, increase website awareness, and retain internet users. Once the marketing strategy has been chosen, he has to ensure the implementation of all online business operations and manage SEO.

The eCommerce manager has to manage the sales page on all fronts. It is up to him to develop it as closely as possible to consumer demand. It monitors the performance indicators of the chosen strategy, as well as the development of communication technologies. He must always be on standby to master e-commerce and learn about competitors and new market opportunities. He is then pushed to develop his e-commerce site’s technology and improve its functionalities.

The e-commerce manager also supports the sales teams and the marketing team in developing their communication policy. He takes on the interface between the various departments, such as logistics and sales. He should know how to lead his teams and recruit the correct elements. In addition, he analyzes the dashboards and provides reports to the hierarchy.

What are its missions?

Increase Sales

The ultimate task of the e-commerce manager is to increase his business’s online or mobile sales and thus increase sales. To complete this mission, he must meet the following missions:

Organize and Optimize the Merchant Site

The e-commerce manager defines a marketing strategy tailored to the company. To do this, it considers the other sales channels and argues its innovative orientations according to market developments, technological developments and customer behaviour. Finally, it implements the strategy and monitors the performance indicators.

Define KPIs

It is up to the e-business manager to define the KPIs, Key Performance Indicators to measure the effectiveness of the marketing strategy he is putting in place. He can thus analyze the audience of his website. He summarizes the KPIs in a dashboard to guide his activities. He keeps track of, for example, the number of catalogues ordered, the number of orders made and the revenue generated.

Define and Manage Web Marketing Strategies

The e-commerce manager is responsible for defining web marketing strategies and managing the various web marketing levers needed to achieve the set objectives: SEO, SEM, display, social networks, affiliation, email etc.

Optimize Merchant Site Visibility

The e-commerce manager performs actions to develop the company’s presence on the Internet. He does this to spread the word about the brand, engage with consumers, and provide information about the products. In addition, it must generate more traffic on the site through (natural and paid) referral actions, setting up campaigns, developing partnerships, sending emails, buying banners, etc. Finally, he must also animate online communities (community management) in user forums or social networks.

Ensure Follow-up and Business Development

To ensure the achievement of the set objectives, the e-commerce director must analyze the commercial management indicators and decide on the management of the activity. It provides the necessary human, technical and financial resources. Key figures such as turnover, quantities sold and margins enable him to develop concrete action plans. He creates the website to promote sales and to mediate the actions and projects proposed by his teams.

Ensure Permanent Competition Monitoring

Ensuring the smooth running of online sales includes inventory management, service quality, payment security, after-sales service and developing the company’s web strategies. In addition, he must constantly monitor the practices of competitors, new means of online advertising and the level of prices charged.

Manage Your Teams

The e-commerce manager forms the interface between the management and their teams because he coordinates activities and projects. He should animate, motivate the teams and bundle the technical skills in connection with the chosen strategy. He manages the human resources of his department: recruitment, onboarding of new employees, employee motivation, training and skills development, evaluations, etc. In addition, he regularly monitors project progress with his teams.

What Qualities and Skills are Required to Become an E-Commerce Manager?

His commercial skills can no longer be proven, and the e-commerce manager has to generate sales for his company and customers. He must therefore have an excellent sense of communication and great persuasive and negotiating skills. In addition, this job requires a creative spirit and people skills since the e-commerce manager is in constant contact with many interlocutors in different contexts (product manager, customers, market research manager, suppliers, base manager appointments, etc.).

His analysis and synthesis skills allow the e-commerce manager to efficiently and quickly complete the activities he has to carry out. Methodical, rigorous and lovingly challenging, he knows how to motivate and coordinate his team to achieve the goals set. Moreover, it easily adapts to market changes by anticipating the needs of its customers. With this in mind, he strives to find the most innovative solution to stand out and stay one step ahead of the competition.

The versatile e-commerce manager has proven skills in the areas of IT, marketing and sales. He is an expert in new technologies related to information. In particular, he has mastered using search engines such as Bing, Yahoo and Google. Tools such as tracking tools and audience measurements such as Google Conversion Tracker, Xiti and Google Analytics no longer hold any secrets for him. These elements allow him to know the traffic and sales progress.

The e-commerce manager is also familiar with the legal and technical peculiarities of the web, such as the programming language, commercial law or beacons. Thorough knowledge of the Office Pack (Access, Word, Excel) is mandatory.

In addition, he has great curiosity, a highly valued trait in the industry. Practising the English language is highly recommended to conquer new international markets.

Conclusion

E-Commerce manager job description, the role of the Ecommerce Manager is to manage the sales process from A to Z on the merchant side of the company. Considered the leader of his team, he oversees, directs the actions and plans the projects to meet the deadlines and budget imposed on her while ensuring a smooth flow of purchases on the site. Therefore, an E-Commerce Manager is also known as M-Commerce Manager.

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